The Overall Goal in Business
Business must serve relationships; relationships don’t serve business.
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Freelancing as a Writer in South Africa
Recently, I interviewed a business owner in America who does pretty much what I do – ghostwriting, copywriting, journalism, SEO and so on. She was surprised to hear I was from South Africa and I was equally surprised to hear her mention that she had several great clients from South Africa. It made me wonder,
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What is Copywriting?
“Copywriting” is a word that gets thrown around a lot these days and many times people are a little confused about what it is they’re actually looking for when they’re looking for a copywriter. They may be looking for someone who works in advertising or they may actually be looking for a content writer for
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Writing a Book Step Two: Brainstorming
Looking for help with writing a book? Here’s the second part of my series on that topic.
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Writing a Book Step One: Why?
I’ve had lots of people ask me recently how to write a book and I thought my answer would make for a great blog series. So here’s step one.
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Why Business is Intrinsically Good
It seems strange that I would title this post as “Business is Intrinsically Good”. Many of us perhaps never thought there was anything particularly “bad” about it in the first place, but at the same time – and I know this from experience – we’ve only ever looked at profit and our job and work
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What is the Main Purpose of Business?
In my usual meanderings through the Internet I’ve recently come across work from Jeffrey Van Duzer, the business school dean at Seattle Pacific University and a former corporate attorney. He has some interesting things to say, including that maximising profit is not the top priority of business. In today’s culture, that’s quite a statement! It
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Why Ghostwriting Matters and Why I Love it
Why I think ghostwriting really can make a difference.
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Hashtags Come to Facebook. But Who Invented the Hashtag?
As Facebook incorporates hashtags it’s interesting to see where the idea originally came from.
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I Try Elance. I Feel Demoralised. Should I Forget it?
In the last two weeks I’ve been spending some time at the Internet freelancer site Elance, which has (apparently) become the biggest site of its kind. I originally signed up for Elance back in 2007, didn’t have much luck, and managed to get local clients instead, which was much better business. Now, some years later,
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