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Quality Writing: What Does That Mean?

Vintage Typewriter Copywriting

Vintage Typewriter Copywriting

In our world these days people are very much concerned about the bottom line. It’s all about the numbers at the end of the day, but in my business it’s not just about numbers but about quality.

At least that’s how it should be.

What do I mean? Well, I’ve had clients asking me to do a certain number of articles in an effort to increase their SEO. The idea with SEO is to get as many articles out there on the Internet that point to your website to increase your Google / web search rankings. Unfortunately, in an effort to increase quantity there are plenty of times when there is no interest in quality.

This is a problem for a number of reasons.

Firstly, it’s not good SEO. Google is getting more clever as time goes by. As the search engine giant continues to expand its search algorithm it is in the process of trying to separate good quality content from bad quality content, so that when we search for something on the Internet we’re not going to get spammed with trillions of articles that provide no valuable information except point to someone’s website.

Now, of course our website is meant to bring us business and conversions. That’s certainly the point. But Google is looking to be more than just a big Yellow Pages, it’s attempting to consolidate and provide information about everything. Google’s aim is to become something more akin to a library than a Yellow Pages, and for that reason our websites have to become more and more informative if we want to compete in the Google space.

And that means that now, more than ever – and certainly going into the future – we need quality writing over quantity writing. It’s no good writing millions of articles on your product but providing no valuable information to Google users. Google is looking to sift that sort of thing out.

This is where I like to position myself. Sure, on the Internet there are a million writers competing in the same space as I am, but when it comes down to the nitty gritty there is a vast difference between quality and quantity writing. Right now you can sign up at Elance.com and hire a writer who will charge $1.00 per 500 word article. If you’re looking for a writer, that kind of price might appeal to you because it’s so cheap, but it won’t provide any value to you at all. Much like a cheap fast-food meal seems like good value for money on the surface, but when we look at it there is very little nourishment there and nothing to provide for the long-term, so cheap writing produces cheap results.

Very cheap results. So cheap that you’re probably going to have to hire someone else to fix the nonsense you’ve been supplied.

I’m into long-term solutions and sustainable business ideas. Not flash in the pan stuff. And that’s why I call myself a quality writer.

That doesn’t mean I’m exorbitant in my pricing. My pricing is very competitive. But cheap and competitive are certainly two different things.

About Ryan Peter


Ryan Peter is a writer, journalist and ghostwriter from Johannesburg, South Africa. He writes fantasy, sci-fi, inspirational fiction, and on faith. Ryan is also part of the New Covenant Ministries International (NCMI) translocal team.

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