What? Where?
Looking for a professional copywriter? Good. Click here to see more of what I can do for you.
Uh... what's Copywriting? And why should I care?
There are two ways you can sell something : well... or badly. The art of writing is often overlooked when it comes to advertising, marketing and sales. As if all you need is a great product, a fabulous looking website, a glossy pamphlet and a great smile. All that may attract... but does it SELL?
No.
Have you ever picked up a pamphlet and spotted straight away a really bad spelling mistake? The kind of spelling mistake that pretty much ANYONE could have spotted, if someone had just taken the time to check it out? Something like, "Joe's Piant, give us a call..."
Joe's what?
Doesn't that just destroy the credibility of the product, and the company advertised?
Yep.
Now, checking a pamphlet or a website for spelling or grammar issues is more in line with proofreading, something I do as well. But, Copywriting goes beyond that : Copywriting focuses on putting the right words together that SELL.
Here's an easy exercise : if you've got the time (which you probably don't, but anyway) grab a copy of the Yellow Pages and scan the adverts. See which ads grab your attention, and which ones don't. Consider which ads are practically making you want to give them a call RIGHT NOW. This is what clever copywriting is : it stimulates a response, it appeals, it calls out, and it SELLS.
From on-line to off-line needs, to internal business marketing and communication, I have a solution. Click here to know more or click on the menu that appeals to you straight away:
WEB COPY & SEO INTERNAL MARKETING COPY EDITING
PROOFREADING SERVICES GHOSTWRITING
By the way, I'm also a creative and spiritual writer. Click here for details of my books.